It helps to increase the visibility of a website on search engines. This is important because the higher a website appears on the SERP, the more likely it is to be visited by users.

It can help to drive traffic to a website. When a website appears on the first page of search results, it is more likely to receive visits from users who are searching for the products or services that the website offers.

It can help to increase the credibility of a website. When a website ranks well on a search engine, it can be seen as more trustworthy and credible by users.

It can help to improve the user experience of a website. When a website is optimized for search engines, it is more likely to load faster and be easier to navigate, which can improve the overall user experience.

It can help to increase the revenue of a business. When a website ranks well on a search engine and receives more traffic, it is more likely to generate more sales and revenue for the business.

1. It helps small businesses to be found by potential customers: When a small business appears on the first page of search results, it is more likely to be found by potential customers who are searching for the products or services that the business offers.

2. It helps small businesses to stand out from the competition: When a small business ranks well on a search engine, it can stand out from its competitors and be seen as more trustworthy and credible by users.

3. It helps small businesses to reach a wider audience: SEO can help small businesses to reach a wider audience beyond their local area, as people from all over the world may be searching for the products or services that they offer.

4. It can help small businesses to increase their revenue: When a small business ranks well on a search engine and receives more traffic, it is more likely to generate more sales and revenue for the business.

5. It can help small businesses to build credibility: A high ranking on a search engine can help small businesses to build credibility and trust with potential customers.

Overall, SEO is a crucial aspect of digital marketing for small businesses, as it helps to improve the visibility and credibility of their website, and can ultimately lead to increased sales and revenue.

The cost of hiring an SEO agency can vary greatly depending on a number of factors, including the size and scope of the project, the location of the agency, and the level of experience and expertise of the agency.

According to a survey conducted, the average cost of hiring an SEO agency in Pakistan is PKR 35000 to 150,000 PKR per month. However, this number can be higher or lower depending on the specific needs and goals of the business.

Some agencies may also offer one-time services or packages at a fixed price, rather than a monthly retainer. In these cases, the cost will depend on the specific services being offered and the length of the project.

It is important for businesses to carefully consider their budget and goals when selecting an SEO agency, and to choose an agency that is a good fit for their needs and resources.