Search Engine Optimization has become an integral part of marketing for businesses that rely on website traffic. Optimizing content from search engines like Google helps your website rank high in search results, making it more likely for consumers to visit your site and interact with your brand.

Local SEO is simply a strategy of SEO aimed at improving search results in a specific geographical area. If your business relies on online and offline customers within a specific geographic area, local SEO can be the difference between your business surviving and thriving.