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Category: Digital Marketing

Orthopedic Marketing & Advertising Ideas for 2023

Orthopedic Marketing & Advertising Ideas for 2023 Like any business, an orthopedic practice needs a steady stream of leads to survive in a competitive healthcare market.  Steady leads are not required to generate revenue, but effective orthopedic marketing and orthopedic advertising strategies must be executed to convert them seamlessly. Orthopedic marketing relates to creating patient-focused […]

Local SEO for Healthcare Practices

It’s no secret that most healthcare practices depend on getting patients who live or work nearby. In the same way, most patients look for healthcare practices that are close to them to save time and make their lives easier.  Healthcare practices use a method called local search engine optimization, or SEO, to bring in those […]

Digital Transformation, Turning ideas into initiatives and reimagining business for the digital age.

Keeping pace in a digital world Once, digital disruption loomed as an extinction-level event. Today, it’s an ongoing process. Constant innovation is the only way to outthink competitors and outpace change. The challenge: building a digitally enabled business is tough. Siloed teams, talent shortages, data quality issues, and outdated processes stand in the way of […]

Brand Strategy, Turning insights into vision to help brands find their way forward.

Building standout brands for a crowded world Audiences have always gravitated toward authentic brands. But consumers have only grown choosier, and with good reason: Audiences encounter more brands today than ever before. Meanwhile, digital has changed how we tell brand stories. Social, mobile, and next-gen innovations have given businesses of all sizes the ability to […]

9 Best Practices for Doctors, Facebook Ads

The modern healthcare process starts online. Healthcare Facebook ads can help optometrists, therapists, orthodontists, and other professionals reach their present and potential clients. Facebook offers businesses a wide range of digital advertising targeting choices to connect with a relevant audience. However, when you add in Facebook’s “personal traits” restrictions and HIPAA compliance, ad targeting can […]

Digital Strategy, Building game-changing digital experiences designed to set your brand apart.

Why brands need digital strategy Businesses today differentiate not on product or price, but on the quality of the experience they provide. And customer experience is increasingly digitized. If you can impress demanding customers with a frictionless journey, you’ll win favor, engagement, and market share. But the question is: what do your customers really want? […]