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Category: Digital Marketing

The Do’s and Don’ts of handling negative reviews

Unfortunately, handling negative reviews is an unavoidable part of running your aesthetics business. Reviews are so important when it comes to bringing in new customers and maintaining regulars. In the aesthetics business, reputation is everything. Potential customers need to have proof that your company provides effective, safe, and professional treatments. 93% of consumers claim that […]

Discover Digital Marketing Metrics and Analytics That You Should Know.

Table of Contents: Introduction What are Digital Marketing Metrics? Website Traffic Metrics Engagement Metrics Conversion Metrics Revenue Metrics Over the waterfall of metrics in digital marketing Conclusion Introduction Digital marketing metrics and analytics are the keys to understanding the effectiveness of digital marketing campaigns. Marketers can gain valuable insights into their target audience by analyzing […]

How Digital Marketing Can Help Local Businesses?

Introduction Digital marketing has taken the world by storm in recent years, becoming an essential aspect of any business’s marketing strategy. With rapid technological advancements, businesses of all sizes have shifted their focus from traditional marketing channels, such as TV commercials and print ads, to digital marketing channels. This shift has been driven by changing […]