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Year: 2022

Year: 2022

20 Marketing Campaign Performance Metrics

20 Marketing Campaign Performance Metrics: Why Measuring Marketing Performance is Important

Marketing metrics measure the success of marketing campaigns and show how well campaigns are tracking key performance indicators (KPIs). They are one of the most important elements of any campaign, and without them, marketing teams will not have a clear idea of whether their marketing strategy is successful. Simply put, metrics are a quantified way of tracking performance and […]

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Digital Transformation.

Digital Transformation in Healthcare: 5 Key Trends and Innovations

Digital transformation is the latest trend in the digital healthcare industry where people are starting to use digital assets. It is the process of bringing digital technologies into all aspects of the healthcare business – payment operations, provider operations, member interactions, and more. As a result of the need for value-based care, the healthcare industry is experiencing […]

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Specialty Healthcare Marketing Services.

Specialty Healthcare Marketing: How to Optimize Specialty Services

Consumerism in healthcare has dramatically changed the way healthcare professionals should market and deliver their services. Today’s consumers expect healthcare to be as innovative and digitally advanced as any other industry. Hospitals, health systems, and medical practices must evolve to meet these changing needs to remain competitive or risk decline. As more healthcare professionals provide convenient online […]

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What Is SMS Marketing?

What Is SMS Marketing 101: The Ecommerce Industry’s Fastest Growing Owned Marketing Channel

On average, Ecommerce Brands using SMS marketing as part of their integrated marketing strategy are seeing 2.5% conversion rates on SMS marketing forms––to collect phone numbers––8.33% click rates on their SMS campaigns, according to Digi Experts data. These brands are, of course, also driving more revenue through their SMS marketing program, but they are also […]

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How to use email segmentation?

How to use email segmentation to personalize your marketing messages and improve email marketing

Every brand reaches the point where they need to segment their email list to increase engagement and continue to hit––or, ideally, surpass––their email marketing and SMS marketing goals. For some brands, it happens when they expand their product line and need to market different products to different segments. For others, a rise in spam complaints […]

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