Category: Speciality Marketing

Content marketing is a form of inbound marketing that focuses on delivering the right content to the right customer at the right time. This is one of the key elements of SaaS marketing – it helps customers understand the product. Specifically, content marketing uses a strategic approach to content – including all your blog posts, emails, e-books, […]

Digital transformation is the latest trend in the digital healthcare industry where people are starting to use digital assets. It is the process of bringing digital technologies into all aspects of the healthcare business – payment operations, provider operations, member interactions, and more. As a result of the need for value-based care, the healthcare industry is experiencing […]

Consumerism in healthcare has dramatically changed the way healthcare professionals should market and deliver their services. Today’s consumers expect healthcare to be as innovative and digitally advanced as any other industry. Hospitals, health systems, and medical practices must evolve to meet these changing needs to remain competitive or risk decline. As more healthcare professionals provide convenient online […]