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Category: Speciality Marketing

Digital Transformation in Healthcare: 5 Key Trends and Innovations

Digital transformation is the latest trend in the digital healthcare industry where people are starting to use digital assets. It is the process of bringing digital technologies into all aspects of the healthcare business – payment operations, provider operations, member interactions, and more. As a result of the need for value-based care, the healthcare industry is experiencing […]

Specialty Healthcare Marketing: How to Optimize Specialty Services

Consumerism in healthcare has dramatically changed the way healthcare professionals should market and deliver their services. Today’s consumers expect healthcare to be as innovative and digitally advanced as any other industry. Hospitals, health systems, and medical practices must evolve to meet these changing needs to remain competitive or risk decline. As more healthcare professionals provide convenient online […]