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Category: SMS Marketing

What Is SMS Marketing 101: The Ecommerce Industry’s Fastest Growing Owned Marketing Channel

On average, Ecommerce Brands using SMS marketing as part of their integrated marketing strategy are seeing 2.5% conversion rates on SMS marketing forms––to collect phone numbers––8.33% click rates on their SMS campaigns, according to Digi Experts data. These brands are, of course, also driving more revenue through their SMS marketing program, but they are also […]