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Year: 2023

Hashtag: What it Actually Is and How to Use it?

Introduction Almost everyone has encountered the simple-looking special character ‘#’ in our daily social media interactions. Trending social posts come with keywords prefaced with hashtags; influencers use them while interacting online, and companies even advertise hashtagged marketing copies in print ads. But what are social media hashtags? What purposes do they serve? How have they […]

How Digital Marketing Can Help Local Businesses?

Introduction Digital marketing has taken the world by storm in recent years, becoming an essential aspect of any business’s marketing strategy. With rapid technological advancements, businesses of all sizes have shifted their focus from traditional marketing channels, such as TV commercials and print ads, to digital marketing channels. This shift has been driven by changing […]

Things a Brand Should Know About Online Reputation Management

Introduction Online reputation management means maintaining or building a positive public perception of a brand through online activities. It involves creating your website, setting the tone of your content, being active on social media, being reachable on various online channels, responding to your social media comments, and more. More importantly, ORM involves addressing negative consumer […]

What are the digital marketing trends in Healthcare in 2024?

Table of Contents: Introduction 9 healthcare marketing trends 2024 What should healthcare marketers do? Conclusion Introduction Digital marketing is changing the way healthcare providers approach their patients. It has resulted in increased patient awareness, better hospital services, and higher patient satisfaction rates. All of these are contributing to better patient outcomes. In this blog, we […]