admin, Author at Digi Experts - Digital Marketing Agency

20 Marketing Campaign Performance Metrics: Why Measuring Marketing Performance is Important

Marketing metrics measure the success of marketing campaigns and show how well campaigns are tracking key performance indicators (KPIs). They are one of the most important elements of any campaign, and without them, marketing teams will not have a clear idea of whether their marketing strategy is successful. Simply put, metrics are a quantified way of tracking performance and […]

SAAS Content Marketing Guide That Helps You Boost Conversions

Content marketing is a form of inbound marketing that focuses on delivering the right content to the right customer at the right time. This is one of the key elements of SaaS marketing – it helps customers understand the product. Specifically, content marketing uses a strategic approach to content – including all your blog posts, emails, e-books, […]

Digital Transformation in Healthcare: 5 Key Trends and Innovations

Digital transformation is the latest trend in the digital healthcare industry where people are starting to use digital assets. It is the process of bringing digital technologies into all aspects of the healthcare business – payment operations, provider operations, member interactions, and more. As a result of the need for value-based care, the healthcare industry is experiencing […]

Specialty Healthcare Marketing Services.

Specialty Healthcare Marketing: How to Optimize Specialty Services

Consumerism in healthcare has dramatically changed the way healthcare professionals should market and deliver their services. Today’s consumers expect healthcare to be as innovative and digitally advanced as any other industry. Hospitals, health systems, and medical practices must evolve to meet these changing needs to remain competitive or risk decline. As more healthcare professionals provide convenient online […]

Choosing The Best Digital Marketing Agency for Small Businesses

Despite the small business marketing help an outside agency can provide, many businesses instead opt to keep things in-house, and the small business advertising statistics paint a very clear picture of what this means for small businesses. Whether by choice or a lack of funding—almost a third of small businesses spend less than 20,000 on […]

How to Monitor New Search Queries in Google Ads Easily

If you’ve done PPC advertising for a few years, you’d have realized that Google likes to push you to show your ads for more and more search queries. In other words, it encourages you to run automated bidding and switch to broach match keyword type so that your ads are shown for a higher number […]

Google Responsive Search Ads: Here’s Everything You Need to Know

Responsive Search Ads (RSAs) are text ads that allow PPC marketers to create multiple headlines and descriptions that are tested over time by Google’s machine learning and turned into relevant ads customized for the end-user based on their search query. They were introduced in 2018 by Google as a way to help advertisers find the winning […]

What Is SMS Marketing 101: The Ecommerce Industry’s Fastest Growing Owned Marketing Channel

On average, Ecommerce Brands using SMS marketing as part of their integrated marketing strategy are seeing 2.5% conversion rates on SMS marketing forms––to collect phone numbers––8.33% click rates on their SMS campaigns, according to Digi Experts data. These brands are, of course, also driving more revenue through their SMS marketing program, but they are also […]

How to use email segmentation to personalize your marketing messages and improve email marketing

Every brand reaches the point where they need to segment their email list to increase engagement and continue to hit––or, ideally, surpass––their email marketing and SMS marketing goals. For some brands, it happens when they expand their product line and need to market different products to different segments. For others, a rise in spam complaints […]

How to Search Engine Optimize Your Blog Content

Search engine optimization, or SEO, is incredibly important for marketers. When you optimize your web pages — including your blog posts — you’re making your website more visible to people who are using search engines (like Google) to find your product or service.But does your blog content really help your business organically rank on search engines? In […]

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20 Marketing Campaign Performance Metrics: Why Measuring Marketing Performance is Important

SAAS Content Marketing Guide That Helps You Boost Conversions

Digital Transformation in Healthcare: 5 Key Trends and Innovations

Specialty Healthcare Marketing: How to Optimize Specialty Services

Choosing The Best Digital Marketing Agency for Small Businesses

How to Monitor New Search Queries in Google Ads Easily

Google Responsive Search Ads: Here’s Everything You Need to Know

What Is SMS Marketing 101: The Ecommerce Industry’s Fastest Growing Owned Marketing Channel

How to use email segmentation to personalize your marketing messages and improve email marketing

How to Search Engine Optimize Your Blog Content

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