September 2022 - Page 2 of 2 - Digi Experts

Choosing The Best Digital Marketing Agency for Small Businesses

Despite the small business marketing help an outside agency can provide, many businesses instead opt to keep things in-house, and the small business advertising statistics paint a very clear picture of what this means for small businesses. Whether by choice or a lack of funding—almost a third of small businesses spend less than 20,000 on […]

How to Monitor New Search Queries in Google Ads Easily

If you’ve done PPC advertising for a few years, you’d have realized that Google likes to push you to show your ads for more and more search queries. In other words, it encourages you to run automated bidding and switch to broach match keyword type so that your ads are shown for a higher number […]

Google Responsive Search Ads: Here’s Everything You Need to Know

Responsive Search Ads (RSAs) are text ads that allow PPC marketers to create multiple headlines and descriptions that are tested over time by Google’s machine learning and turned into relevant ads customized for the end-user based on their search query. They were introduced in 2018 by Google as a way to help advertisers find the winning […]

What Is SMS Marketing 101: The Ecommerce Industry’s Fastest Growing Owned Marketing Channel

On average, Ecommerce Brands using SMS marketing as part of their integrated marketing strategy are seeing 2.5% conversion rates on SMS marketing forms––to collect phone numbers––8.33% click rates on their SMS campaigns, according to Digi Experts data. These brands are, of course, also driving more revenue through their SMS marketing program, but they are also […]

How to use email segmentation to personalize your marketing messages and improve email marketing

Every brand reaches the point where they need to segment their email list to increase engagement and continue to hit––or, ideally, surpass––their email marketing and SMS marketing goals. For some brands, it happens when they expand their product line and need to market different products to different segments. For others, a rise in spam complaints […]

How to Search Engine Optimize Your Blog Content

Search engine optimization, or SEO, is incredibly important for marketers. When you optimize your web pages — including your blog posts — you’re making your website more visible to people who are using search engines (like Google) to find your product or service.But does your blog content really help your business organically rank on search engines? In […]

What Is Lead Generation

In digital marketing, lead generation is the process of identifying, attracting, and transforming online users into prospects for a business. The method utilizes online channels, tactics, and strategies such as email campaigns, paid social media ads, or even offering downloadable content through a landing page. Lead scoring is “an effective model that helps sales and marketing […]

WHAT IS DIGITAL MARKETING?

Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services What is meant by digital marketing? Digital marketing, also known as online marketing, refers to advertising delivered through digital channels to promote brands and […]

HOW TO SUCCEED IN LOCAL SEO

Search Engine Optimization has become an integral part of marketing for businesses that rely on website traffic. Optimizing content from search engines like Google helps your website rank high in search results, making it more likely for consumers to visit your site and interact with your brand. Local SEO is simply a strategy of SEO aimed at improving search results […]

HOW TO BUILD AN SEO STRATEGY

An SEO strategy is the process of organizing a website’s content by topic to improve the likelihood of appearing in search results. Essentially, it is the process you follow in order to maximize the opportunity to gain organic traffic from search engines.An SEO marketing strategy, also called an SEO strategy, is a plan for optimizing a […]

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Month: September 2022

Month: September 2022

Choosing The Best Digital Marketing Agency for Small Businesses

How to Monitor New Search Queries in Google Ads Easily

Google Responsive Search Ads: Here’s Everything You Need to Know

What Is SMS Marketing 101: The Ecommerce Industry’s Fastest Growing Owned Marketing Channel

How to use email segmentation to personalize your marketing messages and improve email marketing

How to Search Engine Optimize Your Blog Content

What Is Lead Generation

WHAT IS DIGITAL MARKETING?

HOW TO SUCCEED IN LOCAL SEO

HOW TO BUILD AN SEO STRATEGY

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