Category: Healthcare Marketing

Health care websites are valuable tools that promote medical practices, provide information, and help people find assistance. When optimizing a health care website, you might want to consider some things and avoid others. Clean design Good design is important for websites. Not just because we want them to look attractive, but we want people to […]

I spy something with my little eye … a competitor’s social media platform? But it’s not really spying. It’s research. Checking to see what your competitors are doing on social media could help you what they’re doing, how they’re doing it, and help you decide what you want to incorporate and avoid yourself. So, log […]

There was a time when developing and implementing marketing campaigns meant running ads on radio and placing print ads in newspapers. However, as the world moves toward a digital marketplace, practices are expanding their reach through digital marketing tactics. Any modern practice that wants to get ahead in the current digital environment will need to […]

Orthopedic Marketing & Advertising Ideas for 2023 Like any business, an orthopedic practice needs a steady stream of leads to survive in a competitive healthcare market.  Steady leads are not required to generate revenue, but effective orthopedic marketing and orthopedic advertising strategies must be executed to convert them seamlessly. Orthopedic marketing relates to creating patient-focused […]

It’s no secret that most healthcare practices depend on getting patients who live or work nearby. In the same way, most patients look for healthcare practices that are close to them to save time and make their lives easier.  Healthcare practices use a method called local search engine optimization, or SEO, to bring in those […]

The healthcare industry is rapidly changing, and doctors are under more pressure than ever to stay ahead of the curve. One way to do this is by investing in digital marketing. Digital marketing can help you reach more patients, build a stronger online presence, and stay up-to-date with the latest trends in healthcare. It can […]

The modern healthcare process starts online. Healthcare Facebook ads can help optometrists, therapists, orthodontists, and other professionals reach their present and potential clients. Facebook offers businesses a wide range of digital advertising targeting choices to connect with a relevant audience. However, when you add in Facebook’s “personal traits” restrictions and HIPAA compliance, ad targeting can […]

Are you looking to increase your digital presence and connect with more patients? Try medical video marketing! Videos are now a major force in content marketing. Hubspot reports that 92% of marketers believe video content is an integral part of their marketing strategies as it is effective in capturing attention and retaining it. On average, consumers view 16 […]