Launched in 2010, Instagram started as a social media platform where users can share their photos and videos with their friends and followers. As technology grew and people started realizing the power of this unique platform, it transformed from a photo-sharing app to a marketing channel. Instagram marketing is a common thing now and has proved to be a highly beneficial channel for promoting products, brands, and businesses.
It is expected that Instagram will have more than 1.2 billion users by 2023. Users like to follow brands on Instagram and often purchase a product after seeing it on the platform. In terms of marketing, Instagram is ranked second, just next to Facebook, by marketers. This is because of the platform’s potential in promoting a brand and attracting new customers. That’s why Instagram for smaller businesses has emerged as the most reliable channel for advertising a business. It is unpaid social media marketing and can expand your user base with just the help of images and videos.
A social media marketing course can help you understand Instagram Marketing Strategy for Small Businesses.
Can your Small Business do well on Instagram?
Before listing your business on Instagram, you must ask the important question – is Instagram marketing suitable for my small business?
Well, in most scenarios, the answer is a resounding yes.
Small businesses can do exceedingly well on Instagram. Today, many businesses test their market by launching it on Instagram. Only after gaining a substantial idea of the market, their challenges, and the profit margin do they go full force.
Instagram is a powerful platform for reaching and engaging with potential customers. By creating high-quality, visually appealing content, utilizing Instagram’s features, hashtags, and location tags, and engaging with followers, businesses can develop a niche market. They can also use Instagram’s shopping feature, Instagram analytics, and collaborate with influencers or other businesses, to increase visibility, reach a wider audience, and drive sales.
In a survey, it was found that nearly 81% of users research products on Instagram before buying. This shows the importance of having an Instagram listing and deploying an efficient marketing strategy to leverage the platform’s capabilities. It’s important to remember that building a successful Instagram presence takes time and effort, but with a clear strategy and consistent effort, small businesses can see great results.
7 Tips to Make Instagram Listing Work for Small Businesses
1. Use high-quality, visually appealing images and videos.
High-quality images and videos are crucial for making a good first impression on potential customers. Ensure that your pictures and videos are well-lit and focused, and showcase your products or services in the best possible way. Use Instagram’s editing tools to enhance your content’s overall look and feel. You can also try different photography styles, such as flat lay, lifestyle, or product-only shots, to make your feed more interesting.
2. Collaborate with influencers or other businesses.
Collaborating with influencers or other businesses can help expand your reach and gain credibility. Influencers can promote your products or services to a broader audience, while collaborations with different businesses can help to create a sense of community and support for your brand. When collaborating with influencers, find one that aligns with your brand’s values and audience. This will ensure the content is authentic and resonates with your target audience. Collaborations with other businesses can be a great way to cross-promote each other and reach new audiences. Consider organizing an event, creating a co-branded product, or creating a referral program for your customers.
3. Utilise Instagram’s features
Instagram Stories, IGTV, and Reels are all great ways to share different types of content and connect with your audience. Use Instagram Stories to share behind-the-scenes content, product updates, and special promotions. IGTV allows you to create longer-form videos, while Reels is a great way to create short, fun videos that showcase your products or services. By using Instagram’s features, you can connect with your audience in different ways. You can also use the features to share various content, like text, images, videos, polls, and more.
4. Use hashtags and location tags.
Hashtags and location tags are great ways to increase visibility and reach a wider audience. Use relevant hashtags that relate to your products or services, and consider creating your own branded hashtag. Location tags will help people in your area find you. Try to use a mix of popular and niche hashtags for a better reach. Use 30 hashtags maximum as Instagram allows, but don’t overuse them.
5. Engage with your followers.
Engage with your followers by responding to comments and direct messages and liking and commenting on other accounts in your industry. Building relationships with your followers will increase brand awareness and loyalty. Engaging with your followers is a great way to build a community around your brand and foster a sense of loyalty. Encourage followers to post with your branded hashtag and feature their content on your feed.
6. Utilise Instagram’s shopping feature.
Instagram’s shopping feature allows you to link directly to your products and make purchasing easy for customers. This feature can be set up by connecting your Instagram account to your Facebook page and adding product information through a catalog on Facebook. By using Instagram’s shopping feature, you can make it easy for customers to purchase your products without leaving the app; you can add tags to your products in your posts and stories; this way, customers can tap on them and find more information about the product. Additionally, Instagram allows you to create a shoppable Instagram profile, where customers can see all your products and make a purchase from your profile directly.
7. Utilise Instagram analytics
Instagram analytics can provide valuable insights into your performance, such as how many people are seeing your posts, how many are engaging with them, and what types of content resonate with your audience. Use this information to adjust your strategy and improve your results. Track your metrics regularly, like reach, engagement, and website clicks, to optimize your content strategy. Use Instagram’s built-in analytics, or third-party tools, to track your metrics and evaluate your performance. This will allow you to see what content resonates with your audience and what changes you need to make to improve your results.
In conclusion, Instagram Marketing for Small Businesses works great. You can use it to attract more customers, improve your brand’s visibility, drive more sales, and enhance customer service. Getting started with an Instagram listing is quite easy for a novice as well, and you’ll start seeing results right away.