Google My Business listing is a significant element of your local SEO strategy. You need to stand out from competitors and show potential customers why they should check you out. Google Posts are one of the best ways to achieve that strategy.
Google says, “With 82% of people turning to search engines to find local information, your Google listing is the ideal place to showcase what is unique about your business.”
Even when customers know exactly what they’re looking for, they still want to get to know the business and see what it has to offer. That’s why Google My Business is bringing Posts to local businesses — an easy way to help attract new customers and build relationships with the customers you already have”
Google My Business (GMB) helps you deliver that information in local search and Google Maps. Google Posts also gives you a channel to publish branded, promotional content on your GMB profile, expand your visibility in local search, and engage new customers.
What are Google Posts?
Google Posts are a micro-blogging component in the GMB listings. You can use a GMB Post to publish events and share new or unique products and services directly in Google searches and Maps. You can include a photo, video, text, Call-to-Action (CTA), and a URL that links to a landing page or your website.
What Are SEO advantages of Google Posts?
Even though Google Posts are considered customer engagement, studies have pointed to a notable increase in “customer view” and consequently ranking benefits in local searches.
How to Increase your Local Business Conversion Rate?
Google posts incredibly effective resource for increasing local business conversions. Google Posts appear in the Knowledge Graph on desktop and in a carousel format on mobile, which is the first thing people will see if they search for your brand name in Google Search.
Crucially, the ability to add CTAs (Call to action) to your posts means you can turn Google Posts into click conversion opportunities directly from local search to your website, online ordering or any online platform you want to direct.
It’s a genuine interaction with potential customers in your area to build your brand voice in local search and covert in action.
How to Create an Effective Post Strategy?
Posts are live for seven days before they’re automatically deleting, except for events posts, which can run for up to 14 days.
The idea is to regularly publish content to engage new customers and build stronger relationships with your existing customers. In addition, the platform gives you a space to announce new product launches, promote special offers, promote events and inform local prospects about your business. That said, to get the best results, you’re going to need the right mix of strategic planning, management and quality content.
Here are some critical steps to follow:
- Post regularly: you need to post periodically, preferably every seven days, except events posts.
- Use various post types: practice with different posts types to see which ones your customers react to most.
- Use images: the power of the images is essential for your posts to clutch customer attention and deliver the information in your content.
- Headlines: give a clue to the users what they’re going to achieve by engaging with your posts
- Add CTA on every post: meet your headlines with a compelling call to action.
The Bottom Line:
70% of people look at multiple businesses before making a final choice. Therefore, any successful Local SEO strategy needs to include current and relevant content. With Posts, you can share timely, relevant updates right on Google Search and Maps to help your business stand out to potential customers. And by including custom calls-to-action directly on your business listing, you can choose how to connect with your customers.
For more tips for your local SEO strategy, look at local SEO tips in 2023 to increase visibility on search engines. Essentially, it all comes down to bringing more customers through your business’s front door, encouraging them to pick up the phone, or requesting the direction to come to your business directly.
Chances are, you’re not the only business local searchers are looking at, but Google Posts could be the difference that makes you the one they choose.