In digital marketing, lead generation is the process of identifying, attracting, and transforming online users into prospects for a business. The method utilizes online channels, tactics, and strategies such as email campaigns, paid social media ads, or even offering downloadable content through a landing page. Lead scoring is “an effective model that helps sales and marketing […]

Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services What is meant by digital marketing? Digital marketing, also known as online marketing, refers to advertising delivered through digital channels to promote brands and […]