If you’ve been running your aesthetics clinic for a while, you will know that attracting new clients and keeping your existing ones happy is a full-time job in itself. With so many clinics out there competing for the same clients, it can be challenging to stand out and grow your business.
In this article, we’ll share five innovative strategies to help you attract new clients, retain your existing ones, and increase your profit margins.
Offer Package Deals and Loyalty Programs:
One of the best ways to increase revenue and keep your clients coming back is by offering package deals and loyalty programs. You could offer a package deal that includes multiple treatments at a discounted rate or a loyalty program that rewards clients with discounts or free treatments after a certain number of visits.
I had a client recently who was considering removing the package deals because the revenue came in a big junk at the beginning and she was left having to, and I quote, “do treatments for nothing for the remaining time of the package”.
There is no doubt that packages can make it tricky to manage your cash flow, but all evidence suggests that they are an enticing incentive for new and existing clients. To be sure that you don’t get that sinking feeling when a “package” client comes in for a treatment they have already paid for, why not put the money into a separate account and then transfer the money over in small deposits each time the client comes in for a treatment.
That way you can guarantee a steady flow of income over the next few weeks or months and you can’t spend the money before you have earned it.
Use Social Media to Your Advantage:
Social media is a powerful tool for promoting your business and connecting with potential clients. You could create engaging and informative content that showcases your treatments and services, post before-and-after photos of your clients, and offer exclusive discounts or promotions to your followers.
The meteoric rise of software tools like Canva has meant that even complete technophobes can create amazing designs for social media posts. If you don’t have an account yet then I strongly urge you to take a look.
With hundreds of templates to choose from and a simple drag-and-drop design platform, it really is child’s play.
Focus on Customer Reviews:
Positive customer reviews and referrals are incredibly valuable for attracting new clients and building trust with potential ones, however, it is so easy to forget to ask. 95% of people still use Google when they are online researching.
Local listings in particular, which are the ones that appear in the box with the map next to it, are far more likely to get clicks if they have a number of positive reviews next to them.
If you find it difficult to bring yourself to ask for a review then why not just send each client a text just after their treatment thanking them for their custom and include a link that takes them straight to your Google listing where they can leave a review.
If you don’t know where to find the link then we have a simple guide that shows you how to do it.
Use AI-Powered Tools to Streamline Your Business:
Many AI-powered tools are available that can help you streamline your business and reduce your workload. For example, you could use an AI-powered booking system that automates appointment scheduling and reminders, or an AI-powered content creation tool that generates engaging social media posts and blog articles.
Ok, so this is an area where a lot of clinic owners may be rolling their eyes. AI, or artificial intelligence, contrary to what you might think, is not gun-toting, cyborgs in camouflage trousers. If you ever used Alexa or Siri then you know what AI is all about.
However, in the last few months, AI has taken a few strides into the future and we now have websites like ChatGPT that can do pretty much anything you ask, as long as it doesn’t include picking anything up.
Imagine a diary system that instead of using a keyboard and trying to find a client’s notes you could just click a button and say “Show me Mrs _______ notes, please” (always a good idea to be courteous with these things). Pretty soon everyone will be using AI and you will be wondering how on earth we managed without it.
Collaborate with Other Businesses and Professionals:
Collaborating with other businesses and professionals in your industry can help you reach new audiences and expand your services. For example, you could partner with a local nail salon or spa to offer complementary treatments or collaborate with a dermatologist to offer more specialized treatments.
Getting referrals can be tricky but there is no doubt that referrals are a lot easier to sell to especially when the introduction is from a person someone already trusts.
These are just a few of the many innovative strategies that you can use to grow your aesthetics clinic and increase your profit margins.
By implementing these strategies and staying up-to-date with the latest trends and technologies in your industry, even the busiest clinicials can attract new clients, retain your existing ones, and achieve long-term success for your business.